Alliance 4 the Black Country, the Black Country Chamber of Commerce organisation representing the area’s growing professional and financial community, joined forces with Sandler Training in an event that outlined a business development programme aimed at the professional service sectors in the Black Country.

The event, held at West Bromwich Albion football club on 25^th June, offered an introduction to Sandler Training’s Professional Advantage® programme. The Sandler approach to the business development process is as a “trusted advisor” with a low-key approach. Mark Wormald, director of Sandler Training, said, “Professional Advantage is a proven system that will ensure winning the business, while remaining congruent with the business philosophy and ethics of the business professional.”

 The event was geared toward non-selling professionals who find themselves increasingly responsible for client development and acquisition. Johnathan Dudley, Chairman of Alliance 4 the Black Country said “it was an interesting event, with a different and refreshing view on the approach to winning new business”.